PR is a more sophisticated and accurate tool of interaction with the target audience. The purpose of PR is not to sell, but to inform of the company/product/service, to create a certain image in the mind of prospective customers/buyers, to win loyalty and, in an ideal scenario, devotion to the brand. Today PR is a power tool used to shape the reputation of the company, product, brand or service.
The classic concept of public relations is long gone. Development of the digital has changed the landscape drastically, and mass media are not necessary as an agent anymore. Now it is working with the audience, structuring of communities and trust in the brand and conveying messages. All these things are called a simple word “communications”.
Feex Agency is an official partner of Google. That is why our company’s specialists understand the most advanced and innovative trends in the digital, have a wealth of advertising experience and know how to win the maximum trust in and love to the brand with the minimum budget.
Feex Agency develops an individual package of the PR services, including only those PR technologies necessary to resolve the tasks set.
Our specialists will offer you a range of PR tools to be used in order to draw the most active and necessary audience. It will save you lots of money and produce the effects set out in the marketing plan.
An enormous advantage of Feex Agency is the complete PR cycle. We understand which content should be “planted” as well as the proper audience and techniques. We can think of the creative (viral) idea, shoot it properly and make the high-quality production, which will definitely be effective during the future PR campaign. As we cooperate with the top artists and politicians, large companies and media figures, we have a deep understanding of the mentality of any audience and their response to certain content from different information resources.
The show business has a specific system for interaction with the society, and there are certain rules. PR managers, PR directors and sometimes even a PR agency in its entirety play a key role in promotion of the musical project and proper positioning thereof in the show business market. It enables the artist to be aware of everything happening in this area without concern about his or her image.
One of the focus areas of PR in the show business is the ability to professionally advertise your product in the mass media (TV, radio stations, printed media and online resources).
You must understand the viral nature of the product and the interested audience in order to get PR from these platforms for free (or with considerable discounts). As a rule, such effects are produced by a sequence of certain actions: